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What is marketing? Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services that satisfy individual and organizational goals. Product is the platform for attracting customers. All organizations are in the business of attracting customers. Can the above two statements be challenged? Is marketing selling OR does it reduce the need for selling? What are markets ? Exchange, division of labor, positive sum relationships, barter, money reduces friction. Evolution of markets 1.     Traditional bazaars 2.     Separation of supply and consumption 3.     Mass Markets / Media 4.     Target Markets / Niche Media 5.     Electronic Markets: Meta Markets Evolution of the Marketing Concept A.    Production Concept Demand for goods and services > Supply ... therefore consumers gladly purchased what was being produ...

Introduction In this lecture we will discuss the significance of management in achieving organizational objectives efficiently and effectively. Managers do this by carrying out the functions of planning, organizing, staffing, leading, motivating, communicating and controlling. Managing is an essential activity at all levels although the managerial skills and roles vary at different organizational levels. This lecture begins with some background knowledge to the discipline of management, and the main purpose is to understand the meaning, process, skills and functions of management. The meaning of management Management has been defined in many different ways by different authors. Here is a sample: - ü   Management is the art of getting things done through and with people in formally organized groups.(Haimann, T.) ü   Management is simply the process of decision-making and control over the actions of human beings for the express purpose of attaining predetermined goa...

Role of the HR Department:  Top management generally recognizes the contributions that the HR program can make to the organization and thus expects HR managers to assume a broader role in the overall organizational strategy. Thus HR managers must remember the bottom line if they are to fulfill their role. Investment in sophisticated HR practices contributes to greater financial performance and productivity and to reduced turnover. In the process of managing human resources, increasing attention is being given to the personal needs of the employees. The HRM Department activities influence both the individual and society. Increasingly, employees and the public at large are demanding that employers demonstrate greater social responsibility in managing their human resources. Complaints that some jobs are revitalizing the lives and injuring the health of employees are not uncommon. Charges of discrimination against women, minorities, the physically disabled, and the aged...

If an organization is to achieve its goals, it must not only have the required resources, it must also use them effectively. The resources available to a manager are human, financial, physical, and informational. While human resources (HR) have always been critical to the success of any organization, they have assumed an increasingly greater importance that is being recognized inside and outside work organizations. Human resources departments typically include individuals with a wide variety and range of knowledge, skills, and abilities who are expected to perform job activities in a manner that contributes to the attainment of organizational goals. How effectively employees contribute to the organization depends in large part upon the quality of the HR program (including staffing, training, and compensation) as well as the ability and willingness of management--from the CEO to first-line supervisors--to create an environment that fosters the effective use of human ...

Welcome  to my Blog I warm welcome to all students on my blog. I want to introduce myself.I am Javed Hussain. I have done MS in Business Administration specialization with Human Resource Management. I am working in IT Department of District Judiciary Punjab. The purpose of my blog is to help those students who are facing problem in their studies on virtual basis. I have studied in Virtual University of Pakistan and well known about problem facing students. I will share short notes of different subjects, past papers, assignment solutions and Project Proposals.  You can contact with me viva email: jhsmailsi@gmail.com or cell No. 0300-8352002. Best of Luck Regards  Admin